Move aside, quick service options. Full-service sit down restaurants are rising to the top of the retail leasing food chain.
Full service restaurants are rising to the top of the retail leasing food chain. In the past few years, restaurant and food options have been a go-to for retail landlords, who see food service as being Internet resistant, but that trend is changing. According to new research from CBRE, full-service restaurants signed most of the 400 food-service lease deals completed last year in Southern California. Fast food restaurants came in number two followed by fast casual or quick service restaurants.
“The restaurant retail landscape is changing as sit-down establishments are creating experiences and environments that allow the customer to enter into that specific culinary world and escape from the outside setting,” Brandon Cohan, senior associate at CBRE, tells GlobeSt.com. “Similarly, newer quick-service restaurants have found their foothold by offering the consumer more than just a sandwich, but a specialty product in that category and a story to take home with them. Restaurateurs and well-known chefs recognize that consumers want more than just a regular meal, but an engaging and memorable experience. That is a concept that has cut across pretty much all aspects of retail and food retailers, specifically, are chasing that sixth sense to stay ahead of the curve.”